RISE UP FOR OUR OCEANS
AND OUR FUTURE.
Sea Youth Rise Up is a collaborative effort facilitated by The Ocean Project and the World Oceans Day network in partnership with the Big Blue & You and the Youth Ocean Conservation Summit, with support from the Ocean Foundation and Wildlife Conservation Society.
Launched on World Oceans Day 2016, the Sea Youth Rise Up Campaign brought seven youth leaders to New York City and Washington D.C. to host a youth call to action for ocean conservation address live streamed on YouTube via Hangouts on Air (Google+) to a global audience from New Zealand, India, Curacao, Pakistan, Germany, Somalia, Greece, the Bahamas and Canada. This dynamic group of students met with ocean ambassador Jack Johnson, participated in the UN World Oceans Day reception at UN Headquarters. With quick turn around, the group traveled to Washington D.C. to meet with the White House Council on Environmental Quality and participated in Capitol Hills Oceans Week and showcased in Oceans Live broadcast with the National Marine Sanctuaries Foundation. The participation and presence of our youth delegation at these key meetings served as an example of the importance of youth leadership in ocean conservation.
With nearly half of the world’s population under age 25, it is imperative that we empower young people to step us as leaders at an early age, and engage them in a solutions oriented approach to ocean conservation. A short documentary will be produced highlighting this event and the journey of these young people, which will be distributed through an online platform to schools, as well as zoo and aquarium youth programs across the country through the World Oceans Day network, with growing engagement opportunities throughout the year. This documentary will highlight specific, actionable items developed by young people to engage their peers in efforts to reduce plastic pollution, combat climate change, and protect marine wildlife and their habitats, as well as engage a greater youth audience in future World Oceans Day campaigns.
In less than a week, Sea Youth Rise Up campaign reached a social media audience of 208,667 accounts (not including retweets and shares that followed) specifically highlighting the importance of youth leadership in ocean conservation and our live broadcast. You can check out those results on Thunderclap.
Our LIVE Google Hangout attracted an online audience from twelve different countries including Greece, Pakistan, the Bahamas, Romania, Canada, Germany, Curacao, India, Somalia, United Kingdom, Montserrat and the United States.
Some notable mentions on social media came from EarthEcho International co-founder and president, Philippe Cousteau;author Richard Louv; JetBlue Airways; Mission Blue; Mutual of Omaha’s Wild Kingdom Host, Stephanie Arne; SeaWorld & Busch Gardens Animal Ambassador Julie Scardina; Society of Environmental Journalists President, Jeff Burnside; Youth Service America, as well as the Texas State Aquarium, New York Aquarium, Seattle Aquarium, Vancouver Aquarium, National Aquarium and other informal science centers across the country.